Job Description

Company Description

The Renatural is redefining the future of wigs by transforming the industry through innovation and excellence. We are a VC-backed luxury wig company reimagining what high-end wigs can be. We're building beauty tech that's seamless, intuitive, and future-forward. Established in 2020 with the launch of its internationally best-selling product, The Wig Fix, the company has consistently expanded its offerings, garnering global acclaim.

In 2025, The Renatural introduced the Signature Collection, a groundbreaking luxury wig line, further solidifying its position as a leader in the wig and luxury beauty sector. With a focus on scalable production, unmatched quality, and customer satisfaction, The Renatural aims to revolutionize how people experience wigs.

Think luxury wigs engineered with the same innovation and design rigor you'd expect from premium tech products.

Our customers are culture-makers, creators, and early adopters who refuse to settle for the status quo in beauty. We're a small, fast-moving team in DUMBO, Brooklyn, and we need someone senior who can own our visual storytelling end-to-end.

We're hiring a Content Strategist at The Renatural.

The Role

This is a Content Strategist position where strategy comes first, but production capability is essential .

We need someone who can walk into our office, understand where The Renatural is going as a brand, and immediately start building the visual narrative that gets us there.

You'll lead creative direction across social, web, campaigns, partnerships, and activations. You'll set the vision, then you'll execute it, either by shooting and editing content yourself, or by hiring and managing the team that does.

This isn't a role where you brief external agencies and walk away. You're hands-on. You're on set. You're in the edit. You're making sure every piece of content reflects the luxury, innovation, and intention that defines this brand.

What You'll Do

• Lead creative direction for brand storytelling across all touchpoints: social, product launches, partnerships, community initiatives
• Develop and own the content calendar with strategic consistency and timely execution
• Produce and manage all visual content end-to-end: short-form social (Reels, TikToks), long-form video, website assets, ad creative, campaign content
• Brief, direct, and execute photoshoots and video content; edit and publish when needed
• Oversee social media strategy and community engagement (in partnership with our Community Manager)
• Drive brand partnerships and ensure seamless execution of co-branded content
• Design and activate in-person experiences: pop-ups, activations, events
• Manage creative budgets, timelines, and vendors
• Track performance and iterate based on what's actually working

Bonus if you have a graphic design background and can handle design assets in addition to photo/video production.

This role covers multiple areas by design. Each responsibility feeds into the others, giving you the opportunity to shape the brand holistically.

Who You Are

• 5–8+ years in content, brand, or creative strategy, ideally in beauty, fashion, or lifestyle
• You can concept, write, produce, and direct content. You thrive doing it.
• You're strategic and proactive. You see opportunities before they're obvious and turn insights into campaigns.
• You're operationally rigorous. Budgets, timelines, vendors: you manage them with precision.
• You're culturally fluent. You understand social audiences, trends, and what actually drives engagement.
• You communicate clearly and proactively with leadership, teams, and external partners.
• You thrive in small, ambitious teams and take full ownership of your work.

The Hiring Process

We're accepting applications through December 1st and scheduling interviews immediately. Here's what to expect:

Round 1: Video Interview with Director of Brand Marketing (December 1-5) Initial conversation to discuss your experience, portfolio, and approach to content strategy. We'll walk through examples of your work and talk about what you'd bring to The Renatural.

Round 2: In-Person Interview with Brand Marketing (December 8-12) Deeper dive into your process, how you think about luxury brand storytelling, and how you'd approach our specific challenges and opportunities.

Round 3: In-Person Interview with CEO and Founder (December 8-12) Meet our leadership team, understand the vision for the brand, and discuss how this role fits into our growth trajectory.

Round 4: Paid Audition (December 15-23) Finalists only. This is required to be considered for the role.

You'll be hired to produce one instructional video for our site: either head measurement, wig installation, or sample kit guide. You'll receive a project fee, production budget for models/location/crew, and one week to deliver from brief to final cut.

We'll be on set with you to ensure brand alignment, but this is your project to own. How you approach the creative strategy, manage production, and deliver the final product will determine whether we move forward.

These are real videos we need for our site. If you nail it, you get the job and the content goes live. If you don't, you still get paid for your time.

Offer Extended: Week of December 29

We're moving fast because we need someone exceptional in this role by New Year's Day.

Compensation & Benefits

• Salary: $120,000-$150,000 USD + performance-based bonus
• Full health insurance & wellness benefits
• Equity package
• Travel stipend
• Reports to: Director of Marketing
• Location: DUMBO, Brooklyn (in-person)
• Start date: January 2, 2025

To Apply

Apply here on Linkedin and submit your portfolio in the application.

OR

Send your portfolio, a brief note on why you're interested and what you'd bring to this role, and your resume or LinkedIn to nia@therenatural.com

If you know someone who'd be great for this, please share.

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