Job Description

Summary

Were looking for a passionate and results-driven Manager of External Public Relations to lead the development and execution of innovative, buzzworthy PR campaigns across Avons U.S. beauty portfolioincluding Color, Skincare, Fragrance, and Personal Care. This role also supports PR efforts for LG Beauty brands, helping elevate visibility across all touchpoints.

Youll be responsible for securing high-impact editorial coverage in national, regional, and industry-specific media. Your established relationships with key beauty editors, influencers, and tastemakers will help shape compelling brand narratives and drive media moments that matter.

If youre a creative PR professional who thrives in fast-paced environments, has a strong editorial eye, and lives and breathes beautythis role is for you.

- Function: Digital Marketing

- 40 hours per week

- Time Period: 6 months to a year project

- Location: New Yok, NY (165 Broadway, 26th Floor, New York, NY 10006)

- Work Type: Hybrid (Office onsite 3 times a week)

- Work Hours: 9 AM 6 PM EST (1 hour lunch break)

Responsibilities

• Lead and support the planning and execution of strategic PR campaigns in partnership with the Senior PR Manager.
• Craft and pitch compelling brand stories that align with Avon and LG Beauty's messaging goals.
• Cultivate strong relationships with beauty and lifestyle media, broadcast outlets, and industry tastemakers.
• Identify timely opportunities to insert the brand into trending conversations and media moments.
• Partner with internal teams and external collaborators (experts, brand partners) to amplify PR efforts.
• Monitor, track, and report media coverage, ensuring strong PR wins are shared across social platforms and with internal stakeholders.
• Contribute to event planning and media activations that bring the brand to life in unique and press-worthy ways.

Requirements

• 5+ years of experience in public relations within the beauty industry or at an agency serving beauty clients.
• Bachelors degree required.
• Deep knowledge of the beauty landscape, including key publications, digital trends, competitive awareness and affiliate PR.
• Strong writing and editing skills
• Demonstrated success in securing top-tier PR placements.
• Pre-existing relationships with beauty editors and media contacts are a must.
• Comfortable working with senior stakeholders and cross-functional teams.
• Highly collaborative, creative, and culturally tuned-inyou stay ahead of whats trending in pop culture, beauty, and social media.

Skills

• Public relations manager
• beauty industry

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