Job Description

Joyce Windows, Sunrooms & Baths
Cleveland, OH (Local Candidates Only)

Joyce Windows, Sunrooms & Baths is a well-established residential home improvement company seeking an experienced Paid Advertising Specialist / Media Buyer to manage and optimize Google Ads, Meta (Facebook & Instagram) Ads, and Bing Ads for high-volume B2C lead generation.

This role is ideal for a performance-driven digital marketer who understands paid media, conversion tracking, and cost-per-lead optimization in a results-focused environment.

Key Responsibilities

• Manage, optimize, and scale paid advertising campaigns across:
• Google Ads (Search, Display, Performance Max)
• Meta Ads Manager (Facebook & Instagram)
• Bing Ads
• Drive qualified inbound leads for home improvement and residential services
• Monitor daily performance metrics including CPL, CPA, conversion rates, ROAS, and spend
• Perform ongoing A/B testing of ads, creatives, audiences, and landing pages
• Optimize budgets and bids to improve lead quality and volume
• Track lead performance through HubSpot and/or Salesforce
• Build and maintain reporting dashboards using Looker Studio
• Use data and analytics to make fast, informed optimization decisions
• Collaborate with internal marketing and leadership teams

Required Qualifications

• 2+ years of hands-on experience managing paid advertising campaigns
• Strong experience with Google Ads, Meta Ads Manager, and Bing Ads
• Proven background in B2C lead generation marketing
• Experience with HubSpot and/or Salesforce CRM
• Strong data analysis, reporting, and optimization skills
• Ability to manage budgets and deliver measurable results
• Experience in home services or residential home improvement is a plus

What Were Looking For

• Performance-focused, numbers-driven marketer
• Comfortable being accountable to KPIs and lead targets
• Not interested in branding only or passive marketing
• Self-directed with strong attention to detail
• Must be located in the Cleveland, OH area

Compensation & Benefits

• Competitive pay based on experience
• Opportunity to manage meaningful ad spend
• Long-term role with a stable, growing company
• Clear goals, expectations, and performance metrics

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