Job Description

Digital Marketing Specialist

Casey Auto Group is actively seeking a highly motivated and detail-oriented Digital Marketing Specialist to join the Marketing Department at our corporate office in Newport News, Virginia! If you thrive in a fast-paced environment, can meet tight deadlines, and are passionate about driving results through digital channels, we want to hear from you. The Digital Marketing Specialist will manage internet and website marketing duties across multiple automotive websites. This role requires excellent communication skills to interact with all levels of management and the ability to work effectively under pressure to meet tight deadlines.

Essential Duties and Responsibilities: As our Digital Marketing Specialist, you will be responsible for:

• Website Management: Managing all content for 8 automotive websites, including redesigns, alterations, coordinating with IT on vehicle photos and data transfers, and reporting monthly traffic statistics (via Google Analytics) to corporate management.
• Search and Digital Advertising: Working with providers on Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies, and ensuring all online advertising adheres to state laws and dealer board regulations.
• Inventory and Merchandising: Coordinating inventory in the Vauto system and maintaining all sales and service specials/incentives on all store sites.
• Email Marketing: Creating and sending weekly/monthly broadcast email campaigns for all locations using a CRM database.
• Social Media & Content: Maintaining social media content and creating/coordinating all internet-specific content with third-party providers.
• Lead Management: Coordinating all third-party lead sources with dealerships, working directly with Internet salespeople on process/needs in Contact Management, and tracking/reporting monthly lead activity and sold vehicles.
• Vendor Tools: Working in dealer site management tools for all website vendors (e.g., DealerOn, CDK, Dealer.com).
• Reputation Management: Assisting with reputation management on various review sites.

Qualifications and Requirements: Education and Experience: A degree certificate from a college or technical school. Two years of marketing-related experience and/or training. An equivalent combination of education and experience. Required Skills: Must have strong attention to detail. Proficiency in Microsoft Office (Word, Excel, Publisher, PowerPoint, and Outlook). Ability to interact effectively with all levels of management. Ability to work quickly under pressure and meet tight deadlines. Excellent spelling and grammar for writing, and the ability to proof for errors. Ability to speak effectively and tactfully with customers, suppliers, manufacturer representatives, executives, and employees. Experience with desk-top publishing software including Adobe Photoshop, Illustrator, or Canva.

Compensation: Pay range is $45,000-$50,000 annually, depending on experience. Comprehensive Benefits Package: Our company is committed to supporting our employees. We offer the following: Medical: HDHP & PPO Dental & Vision Insurance FSA/HSA/LPFSA Prescription Drug Coverage HealthJoy App- Company paid Healthcare navigation tool EAP: Employee Assistance Program Life Insurance- Guaranteed Issue- Employee paid & Employer paid upon eligibility Short-and Long-Term Disability Legal Resources Coverage & ID protection Vacation & Holidays 401(k) with Employer Contribution upon eligibility Discount memberships to OneLife & YMCA Employee referral bonus programs Employee parts and service discounts

Apply Today! Ready to accelerate your career with one of the leading auto groups in the region? Apply now! We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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