Job Description

About Coolr We’re an independent social media agency and team of creatives, social experts, content publishers and change makers. We’re completely wired into popular culture, connecting brands with their audiences at scale. Clients include Burger King, Lidl, Samsung and many others, and we aim to be the biggest social agency in the world. About the role We’re looking for a creative, hands‑on Social Content Creator based in New York to bring ideas to life through lo‑fi, highly engaging short‑form video and static content. If you’re obsessed with TikTok and Instagram Reels, know how to shoot and edit compelling content on a phone, and love experimenting with trends, sounds, and storytelling, this role is for you. You’ll collaborate closely with our team to develop content that resonates with iconic brands’ audiences. Key Responsibilities Ideation: Ideate, script and storyboard engaging lo‑fi content tailored to clients’ objectives and social audiences. Pitch clear ideas with all necessary considerations (e.g. shot lists) to ensure smooth content execution. Copywriting: Write sharp, on‑brand captions, hooks and in‑asset text that drives engagement and storytelling. Lo‑fi Production: Shoot and edit content using a phone or lightweight setup (no fancy gear required). Social Listening: Stay up‑to‑date with social trends, platform features and ever‑evolving audience behaviours to inform content strategies and maintain relevance. Client Presentations: Craft compelling presentations using Google Slides or PowerPoint to pitch concepts and demonstrate how ideas will be brought to life. Collaboration: Work closely with cross‑functional teams—creative, editorial, design, and production—to ensure content aligns with brand guidelines and goals. Qualifications Proven experience in creating and managing social content, with a portfolio showcasing work you’re proud of (ideally TikTok/Instagram‑focused). Strong storytelling skills and the ability to translate ideas into compelling visual content. Strong passion and knowledge of internet culture, formats, audiences, communities and culture. Confident shooting and editing short‑form content. Proficiency in presentation tools like Google Slides and PowerPoint. Excellent organisational skills and attention to detail in pre‑production planning. Ability to adapt quickly to changing trends and client needs. Benefits Competitive salary reflective of your experience and aligned with our internal salary bands. Flexible hybrid work: NYC‑based with the option to work remotely part of the week. 20 days PTO plus all U.S. Federal Holidays. Birthday day off. Wellbeing day off—one additional day plus a $50 voucher to support your wellbeing. Healthcare coverage—up to $400 toward your health insurance. 401(k) contributions. Culture & DE&I We are one team. Regardless of what you work on at the agency, we will help and support each other on everything. The goal is to turn our clients into rockstars by creating ground‑breaking, award‑winning and impactful campaigns for them. Our approach to DE&I at Coolr is simple: create a safe and inclusive environment for people to be authentically themselves. By embracing this culture, we give space for more creativity, innovation and success, driving us in our mission of becoming the world’s best social media agency. #J-18808-Ljbffr Coolr

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